Proactive is a global financial news and media company. They essentially act as a bridge between listed companies (usually small and mid-cap firms) and private or professional investors.

Rebranding Proactive: From identity to global sales toolkits

I handled the full rebrand for Proactive, a large undertaking. It started with the new logo and brand guidelines but quickly grew into a much larger project: building out the actual toolkits and sales collateral, campaigns and socials their teams use every day.

The project really came down to solving two big problems:

• Managing a Global Brand: Since Proactive operates all over the world, I built a comprehensive toolkit that stayed consistent across different regions, making it easy for their teams to roll out new assets without the design falling apart.

• Making "Dry" Data Sell: Most financial marketing is data-heavy and visually baron. I spent a lot of time overhauling their B2B sales materials to make sure they didn't just look professional, but were actually engaging. It was about taking complex financial info and turning it into something that helped the sales team pitch to investors and CEOs with more confidence.
  

Within two years, their revenue increased by 290%