About
I’d love to tell you this is me, but I value the truth too much. It’s a stock shot—I just like the image. My sons got the surfing genes.
I am an award-winning Senior Designer who is happiest when I’m in the thick of the craft, working alongside a team to solve complex problems. While I have the strategic depth to lead global accounts and high-growth startups, I’m a "maker" at heart—I prefer the energy of the studio over the hum of the conference room.
I believe the best work happens through genuine collaboration. I’m a hands-on teammate who thrives on shared ideas and collective momentum. My goal is always to build brands that don't just look good, but perform.
I focus on execution that moves the needle—evidenced by a 290% revenue increase for Proactive and securing $38m in new business for Kaspersky.
My process is lean and efficient. I direct AI as a tool to accelerate conceptualizing and sharpen copy, allowing me to spend more time on the high-level design decisions that matter.
07961 114071
Areas of Expertise
Design
Branding
Art Direction
AI Direction
Artwork
B2B
B2C
Indesign
Photoshop
Illustrator
Figma
PPT