A Modular visual identity

I was part of the team that developed the branding for One Trick Pone, Martin Freeman and Rachel Benaissa’s new film and TV production house. The goal was to build something that felt as creative and kinetic as the industry itself.

Landing on a "geometry of play" concept. A system was built of bold, colourful shapes that can be broken apart or stacked together—it’s a visual nod to how a production comes together, with different moving parts fitting into a single frame.