Turning a constraint into a solution

Tasked with creating a suite of infographics, a LinkedIn campaign and podcast series for Vistra’s payroll business using just one thing: the logo container.

Having only one shape to play with for such a complex topic was pretty daunting. The container was used to organize all that dense payroll data and turn it into a navigational device to lead the viewer’s journey.

It makes the information easily digestible, making the one tool available work harder.