Turning a constraint into a solution

I was tasked with creating a suite of infographics, a LinkedIn campaign and podcast series for Vistra’s payroll business using just one thing: the logo container.

Having only one shape to play with for such a complex topic was pretty daunting. I used the container to organize all that dense payroll data and turned it into a navigational device to lead the viewer’s journey.

It makes the information actually digestible. I made the one tool I had, work harder.