Shaking up a global market, and engaging hearts and minds.

For the launch of Kaspersky Endpoint Security for Business I created a simple ‘Protective’ light-trail visual to bring ‘See it. Control it. Protect it’ to life. The global campaign was designed to drive consideration and demand for the new solution. It incorporated live webinar events, emarketing, online advertising, content marketing, events, social media, analyst activity and partner co-marketing and was delivered across 40 countries in 18 languages.

The results:
After rollout across 40 countries in 18 languages, and hundreds of localised campaign assets, Kaspersky received 77,000 responses, and most importantly a $38m pipeline.

Awards:
Drum Awards, Best integrated campaign
Best Technology Campaign, MI Awards