Making the invisible, visible.

For the launch of Kaspersky’s Global Securities management application I created a simple green light-trail device to bring the ‘See it. Control it. Protect it’ campaign to life for the international software group across websites, events, social media and co-marketing channels.

The results:
The global rollout triggered 77,000 responses and $38 million of new business.
Through print, digital, and events, the Global Securities campaign positioned Kaspersky's world-leading security management expertise at the forefront for governments and conglomerates facing cyberterrorism.

Awards:
MI AWARDS - Best B2B Tech Campaign
BMA B2 AWARDS - Integrated Comms Award of Excellence
B2B MARKETING AWARDS - Best International Audience Campaign