McKinsey & Company Global Blink Conference
I was tasked with naming McKinsey’s global flagship conference to highlight the rapid disruption within global technology sectors, capturing the 'split-second' nature of modern change.
McKinsey
Global conference
I devised Blink.
– Blink and your car is driving itself.
– Blink and your competitor is now a collaborator.
– Blink and your experience is redefined by an algorithm.
– Blink and your workforce is borderless and decentralized.
I translated this concept into graphics that defined the event’s environment, digital touchpoints, and attendee experience—creating a cohesive campaign for the world’s leading strategic thinkers.
Digital banners
Stage design
Following the success of Blink, I branded the 'Reset' campaign, which focused on the global shift toward renewables and environmental sustainability.
The Identity: A visual language centered on clarity and purpose, representing the urgent need to "reset" the global energy mix in favor of a sustainable future.
The Message: Moving from legacy systems toward a cleaner, precision-engineered era of wind and solar power.
Reset campaign
Building on the momentum of Reset, I developed the 'Shift' campaign. This focused on the tangible transition of human habits and business operations.
Shift campaign
