The objective was to name McKinsey’s global flagship conference to highlight the rapid disruption within global technology sectors, capturing the "split-second" nature of modern change.
McKinsey
Global conference
I devised Blink
– Blink and your car is driving itself.
– Blink and your competitor is now a collaborator.
– Blink and your reality is redefined by an algorithm.
– Blink and your workforce is borderless and decentralized.
The concept was translated into a visual language that defined the event’s environment, digital touchpoints, and attendee journey, creating a cohesive campaign for the world’s leading strategic thinkers.
Digital banners
Stage design
Following the success of Blink, I branded the 'Reset' campaign, which focused on the global shift toward renewables and environmental sustainability.
The Identity: A visual language centred on clarity and purpose, representing the urgent need to "reset" the global energy mix in favour of a sustainable future.
The Message: Moving from legacy systems toward a cleaner, precision-engineered era of wind and solar power.
Cop 26 campaign - Reset
Building on the momentum of Reset, I developed the 'Shift' campaign. This focused on the tangible transition of human habits and business operations.
Asia virtual conference - Shift
