Saguaro Soundsystem is an Arizona-based startup providing end-to-end audio solutions, from venue installations to live event management. They needed a brand identity that felt rooted in their desert home while clearly communicating their technical expertise in sound engineering.

The Design Solution

I developed a monogram centered on a visual double entendre. The cactus spine forms a continuous 'S'. While the uniform line weight and rounded terminals mirror the technical geometry of audio cables.