Bringing the 'Human' to Data:
Forsta isn't your typical data company—they’re actually in the business of listening. They take those dry, massive spreadsheets and turn them into stories that help businesses make smarter decisions.

My goal wasn't just to make things look "clean." I wanted to take all that complex info and make it feel energetic. Market research usually feels pretty cold and academic, so I shifted the focus toward bold, editorial-style layouts and vibrant real world photography.

Since Forsta is all about the "Human Experience," I built a visual system that helps companies see the actual people behind the data points. It’s less about being a "platform" and more about being an insight engine.