The Challenge

When Worldpay acquired Payrix, my job was to "embed" this new jewel into the Worldpay crown. We had to make Worldpay for Platforms feel like a natural evolution of the brand, not a corporate takeover. The goal was to keep that startup soul alive while making it clear they were now part of something much bigger.

The Solution

• I bridged the two identities by bringing Payrix purple to the fore—it’s a secondary color for Worldpay, so it felt familiar but fresh. We introduced believable human photography, tech-focused iconography and gradients to signal a "same but different" vibe.

• This wasn't just a logo and a landing page. I rolled out over 50+ Ebooks and product marketing assets, ensuring the new brand felt consistent and premium across every single piece of sales and thought-leadership collateral.

The Result

We ended up with a brand transition that felt logical, and—most importantly—cohesive. The Worldpay for Platforms team now has a battle-ready toolkit to go out and own the embedded payments space.

There was an 18% increase in engagement six months after the launch of the rebranding and new website.