The Challenge

Avaloq’s main brand was already live, but their core global reports were still "wearing" the old identity. The layouts were inconsistent, the imagery was stocky, the grids were broken, and the user experience felt unpolished. They needed a design-led refresh to bring these high-value documents into the new fintech era.

The Solution

• I aligned everything to the new brand grid, fixing typographic and image mismatches that were hurting readability.

• Dual-Format Optimization: While the focus was on a high-end digital experience, these were also destined for print. I ensured these worked just as hard on the physical page as they did on a tablet.

• Global Campaign Support: This wasn't a standalone project; these reports were the deep-dive content sitting behind a global advertising push that spanned OOH in travel hubs, major financial press, and social media.

The Impact

The result was a suite of reports that felt structured, confident, and premium. I gave Avaloq a repeatable blueprint for all future reporting.