The Brief: Modernize Avaloq’s reporting suite to align with a fresh fintech identity, moving from "broken grids" to a premium, data-rich digital experience.

The scale and complexity

• Production: Delivered 40 unique digital brochures over a relentless 12-month period.

• Data visualisation: Streamlined large volumes of technical data and copy into a cohesive layout, using white space and structured grids to improve readability and user flow.

• Humanity: Replaced generic stock imagery with Avaloq experts, adding authentic authority to the technical narrative.

• Stakeholder Management: Successfully navigated and synthesized a high volume of feedback from multiple global departments.

The Integrated Strategy This wasn’t just a document refresh; I developed the visual framework used for a global advertising push. From OOH in major travel hubs to the financial press and social media, I ensured a seamless brand experience. By aligning the big splash advertising with the granular data of the reports, I bridged the gap from the first billboard to the final page.

The Result A repeatable, print-to-digital blueprint that powered a global campaign and solidified Avaloq’s position as a confident, design-led leader in the financial sector.