Sometimes, the smallest things make the biggest impact.

Many businesses are unaware of the impact mobile advertising can have. A mobile search can lead to further research, a store visit, a phone call or a purchase. It was like that phenomenon: ‘When a butterfly flaps its wings, it can cause a hurricane on the other side of the world’. 

Upon opening the DM, pre-wound butterflies burst out to reveal an animation on the embedded video screen and a guide all about the surprising effect of Google Mobile Ads.

Awards
BMA B2 Awards - Direct Response Marketing
Global Ace Awards - Direct Marketing