What happens when a mobile ad flaps its wings?

Many businesses are unaware of the impact mobile advertising can have. A mobile search can lead to further research, a store visit, a phone call or a purchase. It was like that phenomenon: ‘When a butterfly flaps its wings, it can cause a hurricane on the other side of the world’. 

Upon opening the VideoPak DM, pre-wound butterflies burst out and flew into the air to reveal an animation and guide. The audience could go online to find out more and use Google’s Full Value of Mobile calculator to measure the effect of their mobile ads.

Award Winner

Direct Response Marketing, BMA B2 Awards

Direct Marketing, Global Ace Awards