Nokia

Visual merchandising and global toolkits

I was one of two creative leads on Nokia’s global retail account, balancing the rollout of major brand campaigns with my own original concepts for device launches. While I translated Wieden+Kennedy’s above-the-line work into physical stores, I also pitched and owned the creative for several flagship projects.

• New devices launches were often previewed in Hollywood blockbuster movies. For The Dark Knight Rises / Lumia collaboration, I conceived the 'shattered city' window takeovers and immersive in-store zones. It was about bringing that cinematic scale into a retail footprint.

• Nokia E7: I developed the visual narrative and messaging for the E7 launch, focusing on the "Success works both ways" campaign. This included everything from the interactive displays to the in-store environments.

• Headphones & Audio: I created the original concepts for the audio range, including the "Four heads banging to one tune" campaign.

I led the end-to-end creative—from immersive storefront takeovers and product videos to digital assets—ensuring a seamless visual narrative that converted brand concepts into paths to purchase.

To make these concepts work at scale, I also produced the global toolkits used by stores worldwide.